30 Creative Ideas for Your Holiday Email Marketing, by Ryan Pinkham

30-creative-ideas-holiday-marketing

In 2015, email marketing drove 20 percent of online holiday sales.

Do you know what you’re sending your email subscribers this holiday season?

Whether you want to drive online sales, boost year-end donations, or get shoppers into your store this holiday season, email marketing can help.

Start with the perfect holiday email template. Then, customize your message to show off your unique products, services, or mission.

1. Holiday preview sale

Give your audience the chance to beat the holiday rush — bring people into your store early with a holiday preview sale! You can encourage current customers to bring their friends, and even offer additional discounts to them for helping you spread the word about the event.

Bonus tip: When hosting a sale early in the season, make sure to offer a convenient way for new customers to sign up for your email list. Let them know you’ll be following up with more updates about holiday offers later in the season.

2. Cyber Monday offer

If there’s an e-commerce side to your business, make sure to participate in the annual online shopping event, Cyber Monday. You can send a series of emails leading up to Cyber Monday letting people know about special discounts, and send a final reminder when the big day finally arrives.

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