A Quick Guide to Selecting the Right Voice Talent, by Christopher Patrick Johnson

Choosing the best voiceover

Did you know that the right voice can make a 35% difference in conversion rate?

We replaced a voice track in a video—and made no other changes—and the conversion rate went from 2.5% to 3.8% on cold traffic. (Cold traffic refers to people that are mostly strangers coming in via search engines and social media.)

Since the voice actor’s role is an important part of storytelling, we’ll try to share with you some of the ideas we’ve learned, and hopefully you’ll know how to find, pick, and direct the best voice actors around.

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