The Ultimate Cheat Sheet On Explainer Videos, by Suzy Jurcevic-Garcia

In 2017, 69% of all online traffic consisted of video content. Of that content, a significant portion was explainer videos, also known as the informational videos that explain a product or service to the viewer. Consumed more rapidly and successfully than an explainer article or infographic, the prevalence and effectiveness of explainer videos is hard to ignore today. As the culmination of spectacle, professional voiceover, graphic design, and video creativity, explainer videos are quick and engaging, pulling in viewers much more effectively than a plainly written blog.

If you’re considering an explainer video for your brand this year, here are a few tips for crafting the perfect cinematic expression:

  1. Do Your Homework: Before you sit down to make your video, check out the competition. If it’s not broke, don’t fix it, and that applies to explainer videos, too. Make a list of your favorites, and watch them a few times. Write down what they each have in common. Observe elements like the topics covered, lighting, angles, graphics, and voiceovers.
  2. Brevity is Better: The shorter the explainer video, the more successful it will be. People have short attention spans today. If an explainer video is more than 2-minutes long, you can bet on the viewer closing out of the tab and moving onto their next interest. If it helps, the typical rule of thumb in the industry is 150 words per minute. Try and describe the product or service in concise language.
  3. Simplicity: When it’s time to write the script, keep it simple. As someone close to your product or service, you could talk all day about it. However, keep it simple. What are its defining features? How will it help the viewer? Touch on the problem, the solution, how it works, and a call to action in the least amount of words as possible. It’s a simplistic approach that can be applied to even the most complex of topics.
  4. Professional VoiceoverNothing can destroy a video quicker than amateur voiceover talent dubbed on top of the video you worked hard to produce. We’ve all heard the crackly, cringe-worthy quality audio of the world; don’t let that be your video. Consider professional voiceovers that not only complement your video, but also enhance it.
  5. Keep it Fun: Ultimately, when we’re online, we’re sifting around to waste time or unwind. Being hit with a very serious and intense video isn’t something we’re going to mull over. Instead, try and keep it light and fun, touching on the important topics in a more joyful light. Watching your video shouldn’t feel like a chore.

For getting started, don’t forget to check out explainer video sites, like GoAnimate and Powtoon, already equipped with the materials and information you need to create a stellar explainer video today.

Lastly, consider the value of professional services when it comes to your explainer video. As the #1 most consumed form of content available on your business, you want to hit it out of the park. Professional voiceover artists, designers, writers, and so forth will help you make it a reality.

References

https://blog.kissmetrics.com/creating-a-explainer-video/

https://www.businessnewsdaily.com/10511-explainer-video-tips-tricks.html

http://www.marketingprofs.com/articles/2016/31264/seven-tips-for-creating-effective-explainer-videos

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The Benefits of Hiring Professional Voiceover Talent vs. Doing It Yourself, by Suzy Jurcevic-Garcia

When it comes to running a business, it can be easy to get swept up in the “do-it-yourself” mentality to cut corners and save money. Many times, business owners lump voiceover work into that category, attempting to do it themselves, calling in co-workers, or asking family members if they’ll step up as the on-call voiceover freelancer. However, the audio accompaniment to your business videos – which are becoming more important than ever before – can make or break your market and advertising campaign.

91% of consumers in 2017 said they watched at least one video to learn about a product or service.

Here are some of the major reasons why you want to consider a professional voiceover artist for your business this year:

  1. Customized Support: Yes, there are some massive voiceover casting sites out there like Voices.com, VoiceBunny and Voice Archive; but, by working with a professional voiceover talent one-on-one, you’ll receive customized support that is tailored to you and your business. You won’t be just another cog in the wheel – instead, these professional artists will work with you, side by side, providing the VIP experience to get your video just right.
  2. Speed: When you try and go through a massive agency, you can kiss your deadlines goodbye. These platforms have to sift through thousands of requests, taking weeks to finalize your project. With a professional voiceover artist, you can adhere to any kind of timeline, receiving your audio at a much quicker pace than any other voiceover supplier.
  3. Experience: If you’re thinking of “doing-it-yourself,” just know that a typical professional voiceover artist works with:
      • Their own professional studio
      • Trained experience in audio quality recording
      • Intonation analysis
      • Multiple takes to get it just right
      • Editing/prepping of the final output
      • File conversion based on your needs

And it doesn’t just end there. These people have made their careers out of voiceover acting, which isn’t exactly something you can just pick up and master in less than an hour.

  1. Peace of Mind: When you’re pressed to meet a deadline or get a video together for a marketing campaign, it can be stressful. If you’re sifting through thousands of poor auditions or casting sites that up-charge services with lofty fees, it can add to the stress. That’s why going directly to the voiceover talent source is the right move for getting the project done affordably, quickly, and efficiently.

If you’re considering working with a professional voiceover freelancer, know that this kind of audio support to your videos can improve SEO, increase conversion rates, decrease bounce rates, and improve click-through rates on your website. The world revolves around video, with more consumers preferring to watch a video than read an article today. Audio is a massively important part of that video, which is why it’s worth the investment moving forward. Consider working with a professional voiceover artist that only provides customized services to clients.

Contact me for a quote or to request a custom audition today.

References

http://blog.insynctraining.com/the-benefits-of-using-professional-voice-talent

https://global-lt.com/importance-professional-voice-over-talent/

https://prosperousim.com/Articles/video-marketing-in-2017-go-by-the-stats/

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