Your corporation could have one, two or even dozens of video ideas in your lineup, from how-to instructional videos to those providing a description of your company or a rundown on specific services or products. You may also have an in-house team that typically takes care of all your production needs.
But, is that team using a voice that can really “cut it” when it comes to keeping your viewers fully engaged?
If you’re tempted to tap the smoothest-sounding voice from your staff to narrate your corporate videos, you may think you’re saving time, money and the hassle of searching out a full-time voice-over pro to hire for the job. But you could instead end up wasting time, money and creating an even bigger hassle when the smoothest-sounding voice doesn’t necessarily produce the smoothest final result.
As a longtime professional voice-over actor, I often get contacted by clients who have already completed their narration with someone that just didn’t work for them. The companies have already shelled out money as well as enormous amounts of time and effort – only to be saddled with a video they couldn’t use – due to shoddy and substandard narration.
The shoddiness may have come from any number or combination of problems. These are problems you simply won’t face if you hire an experienced full-time voice-over pro.