So why does video improve search engine optimization (SEO)? by Trevor Croft

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If you’re in the business of promoting business, either your own or a client’s, you’ve probably heard that video on the website boosts search engine optimization (SEO). Trevor Croft Media says video boosts SEO to advertise its videos. If you’re like me, though, you want to know why.

As of 2014, video made-up 64 percent of all Internet traffic, and that percentage is anticipated to grow.  Pages with media-rich content, including video content, have at least the potential to rank higher in searches with Google and other search engines.  Because more people watch videos than read text, and because file names and metadata can influence SEO, inclusion of video on your web pages may help in the SEO department.

Social shares

Excellent videos will be shared over social media by those who watch them. Whether the video is entertaining, amusing, informative, or a combination of all of those, if it’s done well, people will share it and, in doing so, generate links back to your website.  More backlinks equal a higher ranking in Google and other search engines.

The video also tells these search engines that the page contains quality content. High-quality content will boost the page’s ranking in search results.

Some sources say hosting the video on the same service where the website is hosted is better than linking to video uploaded to YouTube™ or Vimeo™.  And some sources disagree.  So far as backlinking resulting from sharing is concerned, it makes some intuitive sense to have web page and video come from the same place. Because Trevor Croft Media’s Internet service provider requires videos to be uploaded to either YouTube or Vimeo, however, I will show you below the steps we took to make the best of this situation. For backlinking, one important thing is to include your website URL in YouTube’s metadata fields.

Metadata

Because Trevor Croft Media’s Internet service provider does not allow native hosting of video, we take advantage of video metadata, which is a good idea regardless of where your videos are. Utilize it to the fullest extent you can to provide search engines with relevant information about the video contents and your website.  Be sure that the metadata for the video matches the keywords for the web page.  Here’s where you create metadata for your video files:

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What Makes A Great Explainer Video? by Nick Vaka

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Explainer videos, those seemingly cookie cutter shorts you see popping up all over the place, are definitely trending in online marketing.

Unfortunately, while there are exceptions, most are an exercise in patience as their utterly transparent 3-act structure quickly causes your eyes to glaze over (the complete opposite of their intended effect). In a sea of content that grows every day, it’s becoming increasingly difficult for these videos to stand out. Heck, chances are pretty good your dog’s groomer has an explainer video on THEIR website.

So, what makes a great explainer video? After years of both watching and producing these things, I’ve come up with a few points that, I think, can make the best explainer vids.

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9 Insider Tips for Creating a Killer Explainer Video, by Andrew Follett

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Are you considering investing in an explainer video this year? You know; the videos that explain your product or service in 60-90 seconds?

Explainer videos are a great way to engage potential customers and familiarize them with your business. The hard part is to get them right.

Since an explainer video may be smack dab on your homepage, and the first thing your visitors experience, it’s essential to nail it the first time. Here are 9 insider tips for creating a killer explainer video that clearly describes your business and drives more sales.

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20 Examples of Fabulous Explainer Videos, by Lisa Isbell @googleeeyes

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Feel intimidated by the notion of creating an explainer video? There’s no need to be — they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them.

Even if you believe your product isn’t “cool” enough to become a cute, cuddly explainer video, someone out there who has a problem that can be solved by what you have to offer would likely see it in a much different light. Sometimes a quick, easy, explanation is just what someone needs to help clearly understand how your product solves a problem.

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