8 Social Media Lessons You Can Learn From The Pros, by Mary Stribley

          

There are lessons to be learned from the best companies on social media 

If you’re reading this, can I assume you’re struggling on social media?

That’s fine, it’s nothing to be ashamed of. But what do you actually need to do to grow your followers, improve your engagement and increase sales on social media?

In this article, we won’t tell you what to do. We’ll show you. By featuring what companies like Nike and Spotify are doing on social, you’ll start to see what’s required to improve your presence on social.

Important — Free Templates

In the article title we allude to there being free templates in this article. And there are tons. Any image that has the “Edit this design in Canva” caption on the right-side of it can be clicked on. Like this one:

When you click on a Canva template, it’ll open up in your Canva account. From there, you can customize the design with your own words, colors and images, and then download or share it. Not a Canva user? Signup here.

Why is this important?

Because to turn the lessons in this article into gold, you need to do what they suggest. If you want to apply one of the lessons right away, click on one of the Canva templates, customize it, and use it in your next social post.

01. Keep Things Visual

If there’s one tool that should be at the top of every social media strategy it’s visual content. Social media is becoming only more and more visually-based – with the plethora of content out there, we need striking visuals to cut through the noise and grab our attention.

A brand that champions all things visual content is Buffer. Not a status update or Tweet goes by without a custom graphic accompanying it, and their engagement numbers prove it.

Check out what a typical tweet from Buffer looks like:

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3 Reasons You Are Struggling to Find Paying Clients On Facebook (And What To Do About It), by Jeanine Blackwell

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Are you struggling to find your ideal paying clients on Facebook? Perhaps you’ve tried running ads and they didn’t “work” for you? Or, you have Page “likes” but no one seems interested in your offers?

You have something valuable to offer, yet – for some reason – the pieces you’ve implemented so far are simply not generating revenue fast enough.

This scenario can be very discouraging and frustrating when you see and hear of so many experts and online marketers bringing in hundreds of leads a day.

When you master marketing online, you can then scale from one-on-one dollars-for-hours to building a leveraged business that works for you (even when you are not working).

Read more…