8 of the Top Marketing Challenges Marketers Face (And Their Solutions), by Lindsay Kolowich

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Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.

Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

Curious about what kinds of obstacles other marketers are up against? We polled thousands of marketers on the challenges they face, as well as the tactics they’ve used to meet those challenges head-on. Here are some of the most common challenges marketers reported to be struggling with … and their solutions.

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9 Social Media Mistakes That Are Costing You Money, by Evan LePage

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How much money did social media make your business this week? What about this quarter? Or even this year? These questions are tough to answer, as many people struggle to tie their social media activities to their bottom line. The key is knowing exactly what metrics to track, and building the capability for measurement into everything you do online.

But that’s not what this blog post is about. This blog post is about making sure you’re not letting dollars and cents fall through the cracks. Social media can help you build your business in many different ways, but of course the inverse is just as true—you might be missing out on opportunities, or even just wasting your budget.

The reality is, you’re probably making a few basic social media mistakes that are costing your business money, or at least potential revenue. We take a look at nine of those mistakes below, and offer solutions for how to fix them.

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How Are You The Solution to Someone’s Problem? by Shawn Tolleson

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I just recently coached my one month intensive Jump Start™, and something came up throughout the weekend that feels worthy of a blog.  It’s the idea of being the solution to someone’s problem.

So, let me back up for a moment and give this idea some context. Because, often in this business, we are highly driven and focused. This is not a bad thing, but it can have a downside. That downside is that in our drive and focus, we only think about ourselves.

And what that looks like day-to-day is a “me, me, me” attitude. We are only looking for the solution to our own problem—the person we need to meet, the thing we think they can do for us when we meet them, and so on. This can lead us to becoming that very thing we most loathe, desperate.

We all hate the desperate actor, writer, director, etc. We can smell desperation a block away. We don’t want to be that person. And yet we secretly fear that we are!

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Choosing The Right Color For Your Small Business Logo, by Sarah Matista

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Are you getting ready to design a small business logo? Before putting pen to paper (or hiring a designer to), you’ll need to make sure you have a clear idea of what you want your logo to convey to your audience. After all, one of the main purposes of a logo is to get across a great deal of information about your brand as quickly as possible.

Once you have your list of adjectives, you’re ready to choose a predominant logo color. Color has a huge subconscious impact on the viewer, so be purposeful about your choices. Luckily, you don’t have to be a student of color theory in order to create an effective logo. You can use your own intuition, combined with the fantastic infographic below from FinancesOnline.com.

Among other great tidbits about logo design and history, the graphic offers great insights about the impact of colors. For example:

Red conveys passion, emotion, and aggression.
Green conveys calm, peace, and hope.
Purple conveys glamour, power, and romance.
Black conveys boldness, seriousness, and luxury.

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