LLC vs. Inc. Which Is Better for Your Business? by Jane Haskins, Esq.

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New business owners often get conflicting advice about whether to set up a limited liability company or a corporation.

Both are formed by filing paperwork with the state, and both help to protect owners from liability if the business is sued or runs into financial trouble. There are, however, differences in the way LLCs and corporations are managed and taxed.

Inc. vs. LLC: Liability Protection

The owners of both LLCs and corporations are protected from personal liability for business debts or lawsuits. This means that if the business is sued or faces collection action from creditors, your personal assets—such as your house, your car, and your personal bank accounts—are safe. You may, however, lose the money that you have invested in the business.

Which is better? As a business owner, you will receive the same type of liability protection regardless of whether you form an LLC or corporation.

LLC vs. Corporation: Management and Profit-Sharing

Corporations have a standard and predictable management structure. Every corporation must have a board of directors that oversees the “big picture,” officers who run the business day to day, and shareholders who own stock in the company. Shareholders meet annually, and they receive company profits based on the number and type of shares they own. It’s relatively easy to add new shareholders to a corporation, or to transfer shares from one person to another.

LLCs don’t have to use any particular management structure. They can be managed by their owners (who are known as “members”) or by a group of managers. There are no required job titles, and a small member-managed LLC might be run rather informally. Each member owns a certain percentage interest in the LLC, but profits can be distributed in any way that the members agree to. However, LLC membership isn’t as easily transferred as corporate stock.

Which is better? It depends. Because corporations have a uniform management system and easy transferability of shares, investors tend to prefer corporations over LLCs. Small businesses that aren’t looking to raise outside capital often like the flexibility and relative informality of an LLC. Neither type of business has limits on the number of owners it can have.

Corporation vs. LLC: Taxes

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30 Creative Ideas for Your Holiday Email Marketing, by Ryan Pinkham

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In 2015, email marketing drove 20 percent of online holiday sales.

Do you know what you’re sending your email subscribers this holiday season?

Whether you want to drive online sales, boost year-end donations, or get shoppers into your store this holiday season, email marketing can help.

Start with the perfect holiday email template. Then, customize your message to show off your unique products, services, or mission.

1. Holiday preview sale

Give your audience the chance to beat the holiday rush — bring people into your store early with a holiday preview sale! You can encourage current customers to bring their friends, and even offer additional discounts to them for helping you spread the word about the event.

Bonus tip: When hosting a sale early in the season, make sure to offer a convenient way for new customers to sign up for your email list. Let them know you’ll be following up with more updates about holiday offers later in the season.

2. Cyber Monday offer

If there’s an e-commerce side to your business, make sure to participate in the annual online shopping event, Cyber Monday. You can send a series of emails leading up to Cyber Monday letting people know about special discounts, and send a final reminder when the big day finally arrives.

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