Let me start with some full disclosure…
…although I built this entire website (using a theme) and created most of the graphics, I would not call myself a web designer. (Aesthetics, in general, are not my strong suit, so I did solicit the help of my stylistically gifted consigliere during the final phase of this project.)
My particular skillset is probably most accurately described as a “web organizer.”
I am able to elevate a website that is cluttered and unfocused into one that reflects the owner’s true level of expertise, and I am able to simplify the multitude of decisions that this type of project requires. Then, when my clients have the means and inclination to do so, they can find individual experts (designers, writers, copywriters, branding/marketing consultants) who can make their site super fancy.