Choosing The Right Color For Your Small Business Logo, by Sarah Matista

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Are you getting ready to design a small business logo? Before putting pen to paper (or hiring a designer to), you’ll need to make sure you have a clear idea of what you want your logo to convey to your audience. After all, one of the main purposes of a logo is to get across a great deal of information about your brand as quickly as possible.

Once you have your list of adjectives, you’re ready to choose a predominant logo color. Color has a huge subconscious impact on the viewer, so be purposeful about your choices. Luckily, you don’t have to be a student of color theory in order to create an effective logo. You can use your own intuition, combined with the fantastic infographic below from FinancesOnline.com.

Among other great tidbits about logo design and history, the graphic offers great insights about the impact of colors. For example:

Red conveys passion, emotion, and aggression.
Green conveys calm, peace, and hope.
Purple conveys glamour, power, and romance.
Black conveys boldness, seriousness, and luxury.

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