9 Social Media Mistakes That Are Costing You Money, by Evan LePage

Social-Media-Mistakes-Costing-You-Money

How much money did social media make your business this week? What about this quarter? Or even this year? These questions are tough to answer, as many people struggle to tie their social media activities to their bottom line. The key is knowing exactly what metrics to track, and building the capability for measurement into everything you do online.

But that’s not what this blog post is about. This blog post is about making sure you’re not letting dollars and cents fall through the cracks. Social media can help you build your business in many different ways, but of course the inverse is just as true—you might be missing out on opportunities, or even just wasting your budget.

The reality is, you’re probably making a few basic social media mistakes that are costing your business money, or at least potential revenue. We take a look at nine of those mistakes below, and offer solutions for how to fix them.

Read more…

How Are You The Solution to Someone’s Problem? by Shawn Tolleson

Problem-Solution-Result-300x225

I just recently coached my one month intensive Jump Start™, and something came up throughout the weekend that feels worthy of a blog.  It’s the idea of being the solution to someone’s problem.

So, let me back up for a moment and give this idea some context. Because, often in this business, we are highly driven and focused. This is not a bad thing, but it can have a downside. That downside is that in our drive and focus, we only think about ourselves.

And what that looks like day-to-day is a “me, me, me” attitude. We are only looking for the solution to our own problem—the person we need to meet, the thing we think they can do for us when we meet them, and so on. This can lead us to becoming that very thing we most loathe, desperate.

We all hate the desperate actor, writer, director, etc. We can smell desperation a block away. We don’t want to be that person. And yet we secretly fear that we are!

Read more…

Why PLAY Matters To Your Performance, by Kate McClanaghan

play-performance-300x194

As an artist you need to give yourself plenty of room to play. You need room to create and discover, often under time constraints and the pressure to deliver your very best on the fly. At SOUND ADVICE, we refer to this technique as ‘stretching the canvas’.

We call it that simply because far too many talent attempt to ‘ramp up into their performance’ anticipating a longer runway than we are typically given, especially at an audition, where we‘re often given only a single take or two (if we’re given the luxury as voice talent of auditioning in front of those most likely to hire us). By giving yourself a broader playing field right off the bat you’ll more than likely deliver a far more impactful, desirable performance rather than revving up into it and, ultimately, offering only a mere passable take.

Read more…

The ‘Conversational’ Voice Over Read: Five Ways To Please Your Clients, by Pam Turow, Voice Actor

pamturlowshrink

I mean, really, come on.

Can we all just decide what constitutes a conversational v.o. read already, for once and for all?

I’m determined to define this type of read so there are no mistakes, no questions, so it’s 100% clear.

But alas, I fear that it’s not just implausible but completely, thoroughly impossible. Impossible like asking Charlie Sheen to be thoughtful, magnanimous and reflective. Impossible like seeing Lady GaGa on TLN. Because it’s just way too subjective.

Choosing The Right Color For Your Small Business Logo, by Sarah Matista

cover_logo-infographic

Are you getting ready to design a small business logo? Before putting pen to paper (or hiring a designer to), you’ll need to make sure you have a clear idea of what you want your logo to convey to your audience. After all, one of the main purposes of a logo is to get across a great deal of information about your brand as quickly as possible.

Once you have your list of adjectives, you’re ready to choose a predominant logo color. Color has a huge subconscious impact on the viewer, so be purposeful about your choices. Luckily, you don’t have to be a student of color theory in order to create an effective logo. You can use your own intuition, combined with the fantastic infographic below from FinancesOnline.com.

Among other great tidbits about logo design and history, the graphic offers great insights about the impact of colors. For example:

Red conveys passion, emotion, and aggression.
Green conveys calm, peace, and hope.
Purple conveys glamour, power, and romance.
Black conveys boldness, seriousness, and luxury.

Read more…

Are You Suffering From Mic Fright? by Paul Strikwerda ©nethervoice

Screen-Shot-2015-10-28-at-8.40.32-PM-500x338

While listening to one of my favorite podcasts, Radiolab, I discovered an interesting fact.

Before legendary producer Allen Funt created Candid Camera, he experimented with a different show based on the same premise.

It was called The Candid Microphone, and it first aired on June 28th, 1947 on ABC Radio. Funt came up with the idea while producing radio shows for the armed forces at Camp Gruber.

One of the shows he worked on was called “The Gripe Booth.” Funt asked soldiers to come into his studio and talk about things that bothered them. Here’s what he found out.

Read more…

My Approach to Creating a Website, by Kristine Oller

Bwebsite

Let me start with some full disclosure…

…although I built this entire website (using a theme) and created most of the graphics, I would not call myself a web designer. (Aesthetics, in general, are not my strong suit, so I did solicit the help of my stylistically gifted consigliere during the final phase of this project.)

My particular skillset is probably most accurately described as a “web organizer.”

I am able to elevate a website that is cluttered and unfocused into one that reflects the owner’s true level of expertise, and I am able to simplify the multitude of decisions that this type of project requires. Then, when my clients have the means and inclination to do so, they can find individual experts (designers, writers, copywriters, branding/marketing consultants) who can make their site super fancy.

Read more…