If you’re in the business of promoting business, either your own or a client’s, you’ve probably heard that video on the website boosts search engine optimization (SEO). Trevor Croft Media says video boosts SEO to advertise its videos. If you’re like me, though, you want to know why.
As of 2014, video made-up 64 percent of all Internet traffic, and that percentage is anticipated to grow. Pages with media-rich content, including video content, have at least the potential to rank higher in searches with Google and other search engines. Because more people watch videos than read text, and because file names and metadata can influence SEO, inclusion of video on your web pages may help in the SEO department.
Excellent videos will be shared over social media by those who watch them. Whether the video is entertaining, amusing, informative, or a combination of all of those, if it’s done well, people will share it and, in doing so, generate links back to your website. More backlinks equal a higher ranking in Google and other search engines.
The video also tells these search engines that the page contains quality content. High-quality content will boost the page’s ranking in search results.
Some sources say hosting the video on the same service where the website is hosted is better than linking to video uploaded to YouTube™ or Vimeo™. And some sources disagree. So far as backlinking resulting from sharing is concerned, it makes some intuitive sense to have web page and video come from the same place. Because Trevor Croft Media’s Internet service provider requires videos to be uploaded to either YouTube or Vimeo, however, I will show you below the steps we took to make the best of this situation. For backlinking, one important thing is to include your website URL in YouTube’s metadata fields.
Because Trevor Croft Media’s Internet service provider does not allow native hosting of video, we take advantage of video metadata, which is a good idea regardless of where your videos are. Utilize it to the fullest extent you can to provide search engines with relevant information about the video contents and your website. Be sure that the metadata for the video matches the keywords for the web page. Here’s where you create metadata for your video files: