Explainer videos, those seemingly cookie cutter shorts you see popping up all over the place, are definitely trending in online marketing.
Unfortunately, while there are exceptions, most are an exercise in patience as their utterly transparent 3-act structure quickly causes your eyes to glaze over (the complete opposite of their intended effect). In a sea of content that grows every day, it’s becoming increasingly difficult for these videos to stand out. Heck, chances are pretty good your dog’s groomer has an explainer video on THEIR website.
So, what makes a great explainer video? After years of both watching and producing these things, I’ve come up with a few points that, I think, can make the best explainer vids.