How much money did social media make your business this week? What about this quarter? Or even this year? These questions are tough to answer, as many people struggle to tie their social media activities to their bottom line. The key is knowing exactly what metrics to track, and building the capability for measurement into everything you do online.
But that’s not what this blog post is about. This blog post is about making sure you’re not letting dollars and cents fall through the cracks. Social media can help you build your business in many different ways, but of course the inverse is just as true—you might be missing out on opportunities, or even just wasting your budget.
The reality is, you’re probably making a few basic social media mistakes that are costing your business money, or at least potential revenue. We take a look at nine of those mistakes below, and offer solutions for how to fix them.