The Biggest Misconceptions About Voiceover Demos, by Kate McClanaghan

voice over demos myths

A voiceover demo, by definition, is a professional demonstration of what you do best and what you want more of. Yet many well-meaning, even experienced talent fall prey to the following misconceptions regarding what should be included on your voiceover demos.

  1. “My make-shift demo oughta hold me for a while until I start working steady—then I’ll make a ‘good’ demo.” 

Okay, who’s foolin’ who here? The truth is you can’t book work with a lousy headshot—or a lousy voiceover demo. Period. Do it right the first time and save yourself time, money and frustration.

  1. Your demos were created solely for talent agents. 

The standards for what should (and shouldn’t) be included on your voiceover demos are defined primarily by commercial creatives (producers, copywriters, and creative directors) from advertising agencies. They’ve been creating demos defining their own aesthetics for more than 50 years now with the intent to remain employed. Producers and their assistants contact casting directors and your talent agents when they are looking to hire you. If you’re not servicing the producers with your demos, you’re not hitting your target audience. They’re who you created the demo for in the first place.

  1. Every spot on your demo is a something you were paid to voice.

Just because you were paid to voice the job, doesn’t mean that segment belongs on your demo. Many of the jobs we book don’t necessarily best define us professionally and therefore should NOT be included on your demo.

  1. Commercial and Industrial spots can all be included on the same track.

A commercial demo consists primarily of spots that sound like national caliber TV spots. Industrial demos (also known as Corporate Announce, or Narrative, or Non-Broadcast) by design are meant to service producers looking to hire voice talent that demonstrate narration typically reserved for training films, documentary, medical, corporate sales, or tradeshow style narration. (To name a few.) Consolidating a variety of voiceover styles on the same demo cancels each other out. It exhibits a lack of understanding for the client’s professional needs, and therefore a lack of professionalism overall.

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Why PLAY Matters To Your Performance, by Kate McClanaghan

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As an artist you need to give yourself plenty of room to play. You need room to create and discover, often under time constraints and the pressure to deliver your very best on the fly. At SOUND ADVICE, we refer to this technique as ‘stretching the canvas’.

We call it that simply because far too many talent attempt to ‘ramp up into their performance’ anticipating a longer runway than we are typically given, especially at an audition, where we‘re often given only a single take or two (if we’re given the luxury as voice talent of auditioning in front of those most likely to hire us). By giving yourself a broader playing field right off the bat you’ll more than likely deliver a far more impactful, desirable performance rather than revving up into it and, ultimately, offering only a mere passable take.

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