8 Social Media Lessons You Can Learn From The Pros, by Mary Stribley

          

There are lessons to be learned from the best companies on social media 

If you’re reading this, can I assume you’re struggling on social media?

That’s fine, it’s nothing to be ashamed of. But what do you actually need to do to grow your followers, improve your engagement and increase sales on social media?

In this article, we won’t tell you what to do. We’ll show you. By featuring what companies like Nike and Spotify are doing on social, you’ll start to see what’s required to improve your presence on social.

Important — Free Templates

In the article title we allude to there being free templates in this article. And there are tons. Any image that has the “Edit this design in Canva” caption on the right-side of it can be clicked on. Like this one:

When you click on a Canva template, it’ll open up in your Canva account. From there, you can customize the design with your own words, colors and images, and then download or share it. Not a Canva user? Signup here.

Why is this important?

Because to turn the lessons in this article into gold, you need to do what they suggest. If you want to apply one of the lessons right away, click on one of the Canva templates, customize it, and use it in your next social post.

01. Keep Things Visual

If there’s one tool that should be at the top of every social media strategy it’s visual content. Social media is becoming only more and more visually-based – with the plethora of content out there, we need striking visuals to cut through the noise and grab our attention.

A brand that champions all things visual content is Buffer. Not a status update or Tweet goes by without a custom graphic accompanying it, and their engagement numbers prove it.

Check out what a typical tweet from Buffer looks like:

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Twitter Truths, by Dave Courvoisier

twitter-questions

Still don’t get Twitter?  Lotsa people don’t.  You’re not alone.

Sometimes days go by and I don’t post or even read posts…and that’s probably bad policy. Twitter should not be ignored, so don’t be frustrated by this social network.  Next to Facebook, it is the most influential social network to see and be seen.

Don’t take my word for it…search Gary Vaynerchuk in YouTube, and listen to ANY of his motivational talks about social media (just be ready for plenty of profanity).  He’ll make you a believer. Not only does it help raise your profile on the internet, but Twitter is actually a great prospecting tool.

That’s right.  With Twitter, you can find new clients. The formula is not hard, you just have to bend Twitter to YOUR rules.

The key is smart searching with the right keywords, then engaging prospects with your usual charming self.

Here’s the generally-accepted 3-fold formula:

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