Still don’t get Twitter? Lotsa people don’t. You’re not alone.
Sometimes days go by and I don’t post or even read posts…and that’s probably bad policy. Twitter should not be ignored, so don’t be frustrated by this social network. Next to Facebook, it is the most influential social network to see and be seen.
Don’t take my word for it…search Gary Vaynerchuk in YouTube, and listen to ANY of his motivational talks about social media (just be ready for plenty of profanity). He’ll make you a believer. Not only does it help raise your profile on the internet, but Twitter is actually a great prospecting tool.
That’s right. With Twitter, you can find new clients. The formula is not hard, you just have to bend Twitter to YOUR rules.
The key is smart searching with the right keywords, then engaging prospects with your usual charming self.
Here’s the generally-accepted 3-fold formula: