Tips For A Memorable Voice-Over Audition

So much of a voice-over actor’s success depends on his or her ability to make a strong first impression. If a voice-over actor doesn’t command attention, sound appealing and project an air of authority within the first moment he or she is heard, an audience is likely to tune out and miss the entire message he or she has been hired to deliver. Making a strong first impression is crucial for a voice-over artist, even before he or she gets the part. Delivering a memorable voice-over audition is a critical skill all voice-over actors need to have. Because, you’ll never have a chance to make that first impression on listeners if you can’t seal the deal with a casting director.

Even the most talented and well-coached voice actor can be passed over for a job if he or she delivers a poor audition. There’s no reason to take any audition for granted, no matter how many parts you’ve won in the past or how well you network. Having strong auditioning skills and being prepared for every opportunity is the best way to help ensure that your voice-over auditions lead to success.

Preparation is imperative when you want a successful and memorable voice-over audition. That means, you need to read your script thoroughly beforehand, warm up your voice in plenty of time to be ready, and stay hydrated. Casting directors can tell when a voice-over actor delivers an underprepared audition. They’re much less likely to give that actor a call back for the part as a result. Professionalism means preparation, and it’s important for voice-over actors to remember that.

When the time comes to stand in front of the microphone and deliver the audition, the key to a memorable one is delivering a strong performance that matches the tone of what’s being said. That comes back to preparation again. Because, you need to understand the context of the script and determine where to put emphasis or shift tone appropriately. Failing to deliver your lines with energy and enthusiasm because you’re unsure of how to read the lines can be a huge red flag for casting directors.

Voice-over acting is an extremely competitive business. Meaning, you can’t take any audition opportunity for granted. Honing your auditioning skills is just as important as having natural talent and strong coaching. The following checklist illustrates some of the most important tips you can follow for having a memorable voice-over audition. Keep these recommendations in mind, and you’ll have a chance to make that all-important first impression.

 


Created by Such A Voice.

How Do I Find the Right Voice Talent for My Project? by Suzana Jurcevic Garcia

Voiceover talent can make or break your edited video, either supplying the mood, sound, and aesthetic that you want, or completely deviating from the vision you had in mind. With so many elements that go into a video or animated production, it can be incredibly overwhelming to consider what’s needed for the voiceover artist.

However, finding the right voice for your project doesn’t have to be extensively difficult. Here are our recommended steps for ensuring your project turns out top notch:

  1. Know Who’s Listening: Before you do anything, why are you making this video? Who will be watching it or listening to it? What do you want the viewer or listener to do once they are done consuming the content? These are all questions you want to ask yourself before you set out to select voiceover artists that are right for your project. Take your time to really identify what it is you want to hear when the project is all said and done.
  2. Review the Demos: You can have fun shopping for the right voice. All professional voiceover artists will come with demo recordings that provide you with a very clear understanding of what you can expect working with them. Now that you know your audience, take time to mull over these demos while envisioning yourself as one of the audience members.
  3. Request Auditions: Demos are a great starter for vetting the talent, but now you want real-time proof that they are right for you. Request live auditions and raw recordings of the voiceover talent so you can really listen to the authenticity of their voice. A lot can be hidden by an excellently edited demo clip.
  4. Real-Time Support: Now that you have your talent selected, it’s up to you if you want to be involved with every decision or not. Through phone patching, you can actually collaborate with the voiceover artist in real-time to minimize the amount of editing and retakes that need to happen. If you know you’re going to be very particular about your audio, it’s recommended to be proactive from the get-go.
  5. Record First, Then Edit: It might seem backwards to record your voiceover audio before making the actual video, but in the end, it’s actually the easiest way to ensure timing, editing, and overall mood are in-line. With the audio at your fingertips, you can build around it, ensuring you won’t need to totally scrap the project in the future and try again.

Finding the Right Voice

Overall, only you know the final vision for your project in front of you. Are you going for sad, scary, emotional, happy, or informational? Do you want it to be a short or long audio clip? What are you hoping to instill in your listeners? From these answers, take your time to really listen to the demos and live auditions, deciding on a voiceover artist that is perfect for you.

References

https://www.debbiegrattan.com/blog/selecting-the-right-voice-over-talent/

https://www.upwork.com/hiring/design/8-steps-to-successfully-engage-voice-talent/

https://www.debbiegrattan.com/blog/getting-right-voice-over-read/

How To Make eLearning Effective and Engaging, by Suzana Jurcevic-Garcia

As the world becomes more technologically developed today, we are seeing the effects of the digital age in everything that we do – including learning. For corporate employees and students, an emphasis on eLearning, the process by which individuals are educated through an electronic component, is increasingly characterizing how information is taught and trained. However, learning through a computer or tablet can remove the human interaction element that was classic in the classroom, with eCourses struggling to capture employee and student attention.

We’re going to look at 5 ways to make eLearning effective and engaging today:

  1. Customization:  It’s easy to go into “copy and paste” mode when you’re making online content that is going to be consumed without a student physically 10 feet from you. However, be sure to fight the urge, and continue to adapt your content to each and every student or employee. Take into consideration the course format, learning objectives, and the people at the receiving end.
  2. Story Telling:  When learning is occurring through a digital device, it’s extra important to instill emotion into the layout. It’s too easy to make eLearning boring and impartial, which is why you want to include more than just data and graphs. Stories and scenarios increase the level of interest in the receivers, providing them with context that is engaging to the human mind.  Also check out video creation sites, like Vyond (previously GoAnimate) and Powtoon, which are already equipped with the materials and information you need to create an engaging and interesting eLearning course today.
  3. Brevity:  Electronic learning is designed to be concise, yet effective, which means if you make 60-slide PowerPoints every week, you’re going to lose the captivation of your audience. To keep everyone stimulated, play into the brevity scenario. In a study released by a psychiatrist from Cornell University, James Cutting, it was discovered our brains have natural rhythms of attention spans, requiring stimulus changes every few seconds to remain attentive. Remember that when making your eLearning curriculum.
  4. Human Interaction:  Although you may not be in the room with those learning from your materials, you can lend human elements to the lessons to make them more digestible. For example, you can dub in voice overs that provide a sense of comfort while the students/employees are alone somewhere studying through their phones or tablets. It doesn’t have to be totally anonymous.
  5. Excitement:  If you want to incentivize people to learn, there has to be some level of excitement or motivation to the eLearning programs. Some ways to instill this would be allowing the learners to have some control over their course material; incorporating social elements among participants; and providing opportunities for collaboration in the form of video chatting or writing in chatrooms.

Adding Human Emotion

At the end of the day, successful eLearning for corporate environments and schools will be a product of those willing to make it as emotionally human as possible. That’s where voice over artists and videographers will come into the picture, adding the sights and sounds of a classroom to the lesson plan, while still making it accessible online. That’s the future of education.

References

https://blog.lambdasolutions.net/5-ways-to-make-your-elearning-programs-effective-engaging

https://elearningindustry.com/5-ways-effectively-engage-millennials-in-elearning

https://elearningindustry.com/5-tips-transform-training-materials-into-engaging-elearning

 

The Ultimate Cheat Sheet On Explainer Videos, by Suzana Jurcevic-Garcia

In 2017, 69% of all online traffic consisted of video content. Of that content, a significant portion was explainer videos, also known as the informational videos that explain a product or service to the viewer. Consumed more rapidly and successfully than an explainer article or infographic, the prevalence and effectiveness of explainer videos is hard to ignore today. As the culmination of spectacle, professional voiceover, graphic design, and video creativity, explainer videos are quick and engaging, pulling in viewers much more effectively than a plainly written blog.

If you’re considering an explainer video for your brand this year, here are a few tips for crafting the perfect cinematic expression:

  1. Do Your Homework: Before you sit down to make your video, check out the competition. If it’s not broke, don’t fix it, and that applies to explainer videos, too. Make a list of your favorites, and watch them a few times. Write down what they each have in common. Observe elements like the topics covered, lighting, angles, graphics, and voiceovers.
  2. Brevity is Better: The shorter the explainer video, the more successful it will be. People have short attention spans today. If an explainer video is more than 2-minutes long, you can bet on the viewer closing out of the tab and moving onto their next interest. If it helps, the typical rule of thumb in the industry is 150 words per minute. Try and describe the product or service in concise language.
  3. Simplicity: When it’s time to write the script, keep it simple. As someone close to your product or service, you could talk all day about it. However, keep it simple. What are its defining features? How will it help the viewer? Touch on the problem, the solution, how it works, and a call to action in the least amount of words as possible. It’s a simplistic approach that can be applied to even the most complex of topics.
  4. Professional VoiceoverNothing can destroy a video quicker than amateur voiceover talent dubbed on top of the video you worked hard to produce. We’ve all heard the crackly, cringe-worthy quality audio of the world; don’t let that be your video. Consider professional voiceovers that not only complement your video, but also enhance it.
  5. Keep it Fun: Ultimately, when we’re online, we’re sifting around to waste time or unwind. Being hit with a very serious and intense video isn’t something we’re going to mull over. Instead, try and keep it light and fun, touching on the important topics in a more joyful light. Watching your video shouldn’t feel like a chore.

For getting started, don’t forget to check out explainer video sites, like Vyond (previously GoAnimate) and Powtoon, already equipped with the materials and information you need to create a stellar explainer video today.

Lastly, consider the value of professional services when it comes to your explainer video. As the #1 most consumed form of content available on your business, you want to hit it out of the park. Professional voiceover artists, designers, writers, and so forth will help you make it a reality.

References

https://blog.kissmetrics.com/creating-a-explainer-video/

https://www.businessnewsdaily.com/10511-explainer-video-tips-tricks.html

http://www.marketingprofs.com/articles/2016/31264/seven-tips-for-creating-effective-explainer-videos

The Benefits of Hiring Professional Voiceover Talent vs. Doing It Yourself, by Suzana Jurcevic-Garcia

When it comes to running a business, it can be easy to get swept up in the “do-it-yourself” mentality to cut corners and save money. Many times, business owners lump voiceover work into that category, attempting to do it themselves, calling in co-workers, or asking family members if they’ll step up as the on-call voiceover freelancer. However, the audio accompaniment to your business videos – which are becoming more important than ever before – can make or break your market and advertising campaign.

91% of consumers in 2017 said they watched at least one video to learn about a product or service.

Here are some of the major reasons why you want to consider a professional voiceover artist for your business this year:

  1. Customized Support: Yes, there are some massive voiceover casting sites out there like Voices.com, VoiceBunny and Voice Archive; but, by working with a professional voiceover talent one-on-one, you’ll receive customized support that is tailored to you and your business. You won’t be just another cog in the wheel – instead, these professional artists will work with you, side by side, providing the VIP experience to get your video just right.
  2. Speed: When you try and go through a massive agency, you can kiss your deadlines goodbye. These platforms have to sift through thousands of requests, taking weeks to finalize your project. With a professional voiceover artist, you can adhere to any kind of timeline, receiving your audio at a much quicker pace than any other voiceover supplier.
  3. Experience: If you’re thinking of “doing-it-yourself,” just know that a typical professional voiceover artist works with:
      • Their own professional studio
      • Trained experience in audio quality recording
      • Intonation analysis
      • Multiple takes to get it just right
      • Editing/prepping of the final output
      • File conversion based on your needs

And it doesn’t just end there. These people have made their careers out of voiceover acting, which isn’t exactly something you can just pick up and master in less than an hour.

  1. Peace of Mind: When you’re pressed to meet a deadline or get a video together for a marketing campaign, it can be stressful. If you’re sifting through thousands of poor auditions or casting sites that up-charge services with lofty fees, it can add to the stress. That’s why going directly to the voiceover talent source is the right move for getting the project done affordably, quickly, and efficiently.

If you’re considering working with a professional voiceover freelancer, know that this kind of audio support to your videos can improve SEO, increase conversion rates, decrease bounce rates, and improve click-through rates on your website. The world revolves around video, with more consumers preferring to watch a video than read an article today. Audio is a massively important part of that video, which is why it’s worth the investment moving forward. Consider working with a professional voiceover artist that only provides customized services to clients.

Contact me for a quote or to request a custom audition today.

References

http://blog.insynctraining.com/the-benefits-of-using-professional-voice-talent

https://global-lt.com/importance-professional-voice-over-talent/

https://prosperousim.com/Articles/video-marketing-in-2017-go-by-the-stats/