As of June 2018, there are over 550,000 podcasts in existence at this time. Accessing the freely available technology to record conversations, debates, seminars, and more, people around the world are downloading their favorite podcasts and listening to them on the way to work, at home, or just unwinding after a long day. With everything from marketing to true crime covered in some kind of podcast right now, there is something for everyone in the world of the spoken word.
If you’re working on your own podcast, or are considering launching your own in the weeks to come, the competition is definitely stiff for standing out. Here are our top 4 tips for a great podcast introduction:
- Follow Your Passion:
Before you record an intro or name your podcast, first, you need to identify what it is that you are truly passionate about. Listeners only have your voice to go off of when tuning in, which means they can feel the genuine intonation behind how you speak. If you are not totally enamored with the podcast topic, it is going to show – especially in the introduction.
- Keep It Brief:
Until you gain traction, you need to bring in your audience with a “less is more” approach. Keep your introduction succinct, yet reflective of what you are going to offer your listeners. Once podcasts are successful, you have more freedom with the structuring and length of segments. But for now, assume people have short attention spans.
- Don’t Discount the Jingle:
Studies have shown that jingle recall is still incredibly high among consumers. In addition to voiceover, you can also add your very own jingle to your podcast introduction. It’s something people will have stuck in their heads when they head out for the day, which will constantly remind them of you and your podcast. The more memory, the more listeners.
- Professional Voiceover:
You want to show your subscribers that you are a serious podcast producer. That means investing in quality, male or female professional voiceover talent for your introduction. These individuals have the equipment and sound booths to record top quality, crisp voiceovers you can add to any element of an introduction. Don’t skimp on this feature right from the get go. Since everyone else is doing it, you need to as well – especially if you want to appear legitimate.
For some inspiration for your own podcast, here is just a small sampling of the dozens of podcast intros I have recorded and produced for others:
There is immense marketing/advertising money, influence, and business connections that can be made through hosting your very own podcast today. Luckily, with just a few free apps, or even Skype, you can begin recording your sessions as soon as tomorrow. But, before you dive in, take some time to really craft a clever and memorable introduction. Give it an unforgettable professional touch through hiring a professional voiceover artist from the start. It’s not something you’re going to regret.
So get out there and go launch your podcast!