What is Voiceover Narration and Why Should You Hire a Professional?

When it comes to certain things in our life, like buying a house or going to the doctor, we know that using a professional is the only option. Why? Because a shortcoming in real estate dealings and your personal health can be physically and financially catastrophic.  Well, that kind of mentality and importance translates over into unsuspecting industries, most notably that of voiceover.

When it comes to a video, explainer video, educational course, and other kinds of recorded content, the audio – also known as the very informational substance of the video – can make or break its impact.

We’re going to first look at what voiceover narration is, and then why a professional is the only option for you moving forward.

What is Voiceover Narration?

Voiceover is a production technique where a voice is used in radio, television, filmmaking, theatre, videos, or presentations to explain something to the audience.  It can also be used for live events, like award presentations and so forth.  A professional voiceover actor will have the ability to adapt to any piece of media or content that needs the narration, offering direction and suggestions to bring the whole thing together.  Generally recorded as the last stage in the creation of the media, voiceover narration brings in authenticity, clarity, and versatility to the already filmed and edited clip.

Why Hire a Professional?

Not just anyone is trained in the art of voiceover narration or has the equipment to get it just right.  When you hire someone floating around the Internet, the recording could be fuzzy, they could lack the experience to adapt to the tone of the media, and they may not always be available or have a quick turnaround when you need them.

Here are just a few reasons why you should only consider a professional:

  • Experience: Professionals come with years, if not decades, of experience, which means they are going to adapt to your project quickly and seamlessly, while also offering up tips and suggestions you might not otherwise know.
  • Professional Versatility: These voiceover narration artists can adapt to different scripts, tones, and more, in little time, to perfectly fit into your vision and finalized media.
  • Recording Equipment: Voiceover artists come with professional recording studio production quality, so you can rest assured the audio is clear, crisp, and without any fuzziness or background noise.  The slightest of noise can ruin the entire clip.
  • Commitment: Voiceover narration artists take their jobs seriously, which means they are willing to work with you to arrive at a finished product. It’s just as important to them as it is to you.

If you’re tasked with hiring a professional voiceover artist this year for narration purposes, please consider the long-term value of using a professional: the media will be higher quality, more convincing, and therefore more popular in online shares, SEO, and so forth.  It all starts with selecting a professional!

References

https://www.thevoicerealm.com/blog/why-hire-a-professional-voice-actor-for-your-business/

https://www.yumyumvideos.com/11-reasons-to-use-professional-voice-over-explainer-video-wp/

https://www.debbiegrattan.com/blog/voice-over-narration-cost-definition/

The Benefits of Hiring Professional Voiceover Talent vs. Doing It Yourself

When it comes to running a business, it can be easy to get swept up in the “do-it-yourself” mentality to cut corners and save money. Many times, business owners lump voiceover work into that category, attempting to do it themselves, calling in co-workers, or asking family members if they’ll step up as the on-call voiceover freelancer. However, the audio accompaniment to your business videos – which are becoming more important than ever before – can make or break your market and advertising campaign.

91% of consumers in 2017 said they watched at least one video to learn about a product or service.

Here are some of the major reasons why you want to consider a male or female professional voiceover artist for your business this year:

  1. Customized Support: Yes, there are some massive voiceover casting sites out there like Voices.com, VoiceBunny and Voice Archive; but, by working with a professional voiceover talent one-on-one, you’ll receive customized support that is tailored to you and your business. You won’t be just another cog in the wheel – instead, these professional artists will work with you, side by side, providing the VIP experience to get your video just right.
  2. Speed: When you try and go through a massive agency, you can kiss your deadlines goodbye. These platforms have to sift through thousands of requests, taking weeks to finalize your project. With a professional voiceover artist, you can adhere to any kind of timeline, receiving your audio at a much quicker pace than any other voiceover supplier.
  3. Experience: If you’re thinking of “doing-it-yourself,” just know that a typical professional voiceover artist works with:
      • Their own professional studio
      • Trained experience in audio quality recording
      • Intonation analysis
      • Multiple takes to get it just right
      • Editing/prepping of the final output
      • File conversion based on your needs

And it doesn’t just end there. These people have made their careers out of voiceover acting, which isn’t exactly something you can just pick up and master in less than an hour.

  1. Peace of Mind: When you’re pressed to meet a deadline or get a video together for a marketing campaign, it can be stressful. If you’re sifting through thousands of poor auditions or casting sites that up-charge services with lofty fees, it can add to the stress. That’s why going directly to the voiceover talent source is the right move for getting the project done affordably, quickly, and efficiently.

If you’re considering working with a professional voiceover freelancer, know that this kind of audio support to your videos can improve SEO, increase conversion rates, decrease bounce rates, and improve click-through rates on your website. The world revolves around video, with more consumers preferring to watch a video than read an article today. Audio is a massively important part of that video, which is why it’s worth the investment moving forward. Consider working with a professional voiceover artist that only provides customized services to clients.

Contact me for a quote or to request a custom audition today.

References

http://blog.insynctraining.com/the-benefits-of-using-professional-voice-talent

https://global-lt.com/importance-professional-voice-over-talent/

https://prosperousim.com/Articles/video-marketing-in-2017-go-by-the-stats/